I want to start my own line of active wear and open up my own store. Obviously a business degree is a good path to go, however, I’m not sure I’d really like it. My university offers a Retail & Consumer Science degree- is this a good way to go? Or is this a bs degree that would be a waste of my money? Thanks!

From the universities I know that offer this degree, it certainly couldn’t hurt. But, if I remember correctly the course requirements. there was not much in the way of design & manufacture for clothing lines. It was more about sourcing wholesale and retail management in addition to basic business courses. You should see if there is a way to minor in fashion design or do a custom major of fashion design combined with retail and consumer Science.

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Another great new product by these guys called Niche Blueprint 2.0 is coming out to help all of us marketers who are doing or want to do ecommerce storefronts. Let me ask you will you be there for the release, I already have my sport inline and I recommend that you do as well. Happy New Year 2010 everyone!

I would recommend, in addition to your school work, getting a job with a retail store to learn the ropes first hand. There is a lot to business that can’t be learned in the classroom or in books. There is nothing like real experience to know what people like what they don’t and how they behave when they’re in a shop. I’ve known plenty of people with successful retail businesses who have never attended university. But, if you plan on working for another company at any point in your career, having your degree will be necessary to advancement.

If you have the chance to go to university, take it! There are always benefits to having the degree.

Best of luck to you!!!